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startup Archives - Caleb Anthony Parker

Nutrition Startup MuscleCake To Help CEOs Look Good in the Boardroom

You know that guilty feeling you get when you’ve put in a good workout at the gym, and you get the taste for something sweet, but you don’t want to ruin the results of your workout? That’s how I feel sometimes. I’m not a body builder, but I’ve always kept myself in shape, except for[…]

It’s Never Too Early To Inspire Company Culture

“A brand is something that should emerge from the real, genuine interaction among people, something we call culture.” –David Mead A company’s brand is a reflection of company culture. I believe company culture is defined as the authentic interaction among the people the company serves: employees, customers, vendors, investors, partners, etc. A company’s culture is[…]

You’re Not a Scrappy Startup

“Your not a scrappy startup” is NOT the reply you want to hear when pitching an investor! Trust me. Investors expect you to use their capital efficiently. It’s your job to convince them you will in your financial model. But we all know “actions speak louder than words.” So a potential investor is going to[…]